Worldview Warfare

Richard Martin, a renowned strategic advisor and former Canadian Army officer, will explore how deeply ingrained worldviews shape strategic decisions, with a focus on the Israel-Palestinian conflict. Drawing on his concepts of Strategic Epistemology and Worldview Warfare, he will unravel how historical, cultural, and ideological lenses influence perceptions of land, identity, and sovereignty. This analysis offers a profound understanding of how contrasting beliefs drive action and fuel cycles of conflict.

In addition to the theoretical exploration, Richard will dive into the specific ways these worldviews manifest in the conflict, particularly around the contentious issue of land ownership—whether seen through feudal or freehold concepts. His expertise, honed through his work with organizations like the Department of National Defence and international firms, provides a unique lens for understanding not only the conflict but also broader strategic decision-making processes.

Following a 30-minute presentation, the audience is encouraged to challenge and discuss with relevant questions. These will be non-partisan discussions aimed at generating thought-provoking responses allowing all parties to become better informed on security and defence.

Worldview Warfare
How Worldviews Shape Perceptions of History and Identity

Richard Martin

Wednesday, 15 January 2025
1800 hrs (MT) via Zoom

All are welcome. Registration required.

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Presentation Details

Richard Martin has developed models for analyzing strategic decisions and actions termed Strategic Epistemology and Worldview Warfare. These models delve into the cognitive frameworks and worldviews of strategic decision-makers to understand how these beliefs guide their actions and choices.

In this talk, Richard will apply Strategic Epistemology and Worldview Warfare to the Israel-Palestinian conflict, illustrating how deeply rooted worldviews shape each side's perception of reality, history, and identity. These worldviews are fundamental drivers of action, manifesting in ideologies, narratives, and justifications for strategic decisions. The perspectives of Israelis and Palestinians, particularly on land, identity, and legal rights, are illuminated through their distinct cultural and historical lenses.

A historical overview will explore differing views of land—feudal/customary versus freehold—and the implications for identity and ownership. For the Palestinians, land loss has been tied to a deep sense of shame and resentment, resulting from a belief in dispossession and incapability in eliminating the Jewish presence in Israel. For the Jewish/Israeli side, success at state-building and land reclamation has shaped their worldview of entitlement and survival.

Richard will demonstrate how these worldviews drive strategic decisions and actions, creating cycles of conflict fueled by historical grievances and contrasting narratives.

Key Points

1. Strategic Epistemology
   Introduction to the concept and its application to understanding decisions and actions through the lens of worldview.
2. Worldviews and Conflict
   How the historical, cultural, and ideological lenses of Israelis and Palestinians shape their perceptions of land, identity, and sovereignty.
3. Land, Identity, and Ownership
   An examination of differing legal concepts of land (feudal/customary vs. freehold) and how these interpretations have created resentment, dispossession, and conflict.
4. Worldviews and Actions
   How beliefs about land and identity lead to specific decisions and actions, contributing to the ongoing nature of the conflict.

About the Presenter

Richard Martin is the founder and president of Alcera Consulting Inc., a strategic advisory firm specializing in helping organizations navigate uncertainty, exploit change, and seize opportunities while mitigating risks to ensure growth and success. He is recognized for his expertise in strategic leadership, project management, and organizational development, and is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles as well as the creator of the website and blog titled ExploitingChange.com.

Richard’s consulting engagements span a wide range of sectors, including work with the Department of National Defence, Environment Canada, Commissionaires, CGI Global Wealth and Capital Markets, Empire Life, and the Ottawa Police Service. He has collaborated with the Steven Gaffney Company to interviews executives of the Nuclear National Security Administration, Los Alamos National Laboratory, Amazon Web Services, and CGI Federal in the United States. His international experience extends to training managers from companies and organizations in Saudi Arabia, the Gulf States, and other countries in the Middle East and Africa.

Richard focuses on three core areas:

• Strategic Action
  He helps leaders develop strategic clarity through scenario planning, competitive analysis, and strategic risk audits, ensuring alignment between business goals and market positioning.
• Navigating Uncertainty
  Richard provides tailored strategies for risk management, crisis preparedness, and decision-making frameworks, helping organizations manage volatility and thrive in uncertain times.
• Transformative Change
  He guides organizations through large-scale transformations, identifying growth opportunities and managing complex transitions for sustained success.

A former infantry officer in the Canadian Army with over 20 years of service, Richard served in leadership and staff positions in Bosnia, Africa, Europe, and the Persian Gulf. He holds a master’s degree in project management from Université du Québec en Outaouais (UQO), where he also lectures on project management, leadership, and strategy. His work continues to have a significant impact across both public and private sectors.